BeforeYouEnlist.org - Approach & Audience

A video production by Telequest, Inc. with support from the American Friends Service Committee and Veterans For Peace

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APPROACH: The content of the program is carried by interviews with combat veterans and family members of military personnel killed, wounded or still on duty. Straight talk from soldiers, veterans and their family members tells what is missing from the glamorous and exciting pictures presented by military recruiters and their marketing efforts. Strong visuals provide a vivid picture of the human costs of war and the realities of enlisted life and beyond.

Subject matter includes: The human cost of war ... training to kill ... risk of death, injury and psychological damage ... loss of individual freedom ... realities of college and job opportunities after service ... limits on veterans’ benefits ... recruitment sales and marketing strategies ... and what to do if you are being pressured to enlist by a recruiter.

AUDIENCE AND PROGRAM DISTRIBUTION: The primary audience is high school students and their families. The program is available for free Internet viewing via YouTube and for airing on broadcast and cable outlets. The program will also be included in packets of information to be distributed to high school guidance counselors and by various groups seeking to provide alternative information at schools, shopping malls and wherever the military is actively recruiting teenagers.

©2012 Telequest, Inc.

Creative Commons License
Before You Enlist! is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.